Products We Love

LickiMat Classic Buddy

A textured lick mat that promotes calming through repetitive licking. Spread with peanut butter or wet food for a soothing mealtime distraction.

Featured in: Mealtime Resource Guarding Guide, Rainy Day Indoor Enrichment

Outward Hound Fun Feeder Slo Bowl

Maze-like ridges turn a 30-second meal into a five-minute puzzle, helping dogs eat slowly and feel less urgency to guard their food.

Featured in: Mealtime Resource Guarding Guide

AWOOF Snuffle Mat

Scatter kibble through soft fabric strips and let your dog forage naturally. Turns mealtime tension into a calm, nose-driven treasure hunt.

Featured in: Mealtime Resource Guarding Guide

Native Pet Bone Broth

A powdered bone broth topper made from real beef that adds rich flavor and aroma to dry kibble. A small scoop mixed with warm water can transform mealtime for even the pickiest eaters.

Featured in: The Empty Bowl

AWOOF Snuffle Mat

A soft fabric mat with folds and pockets that tucks kibble away for your dog to sniff out, turning meals into a gentle foraging adventure that engages natural instincts.

Featured in: The Empty Bowl

Zuke’s Mini Naturals Training Treats

Tiny, soft training treats that are perfect for rewarding puppies during socialization sessions. At less than 3 calories each, you can treat generously without worry.

Featured in: Spring Puppy Socialization

PetSafe Busy Buddy Twist ‘n Treat

An adjustable treat-dispensing toy that grows with your puppy. Twist it tighter for more challenge as they learn, keeping young minds happily engaged.

Featured in: Spring Puppy Socialization

Novkin Rechargeable LED Collar Light (2-Pack)

A simple clip-on light that makes your dog visible from a distance on evening walks. USB rechargeable with three glow modes, and small enough to forget it is there.

Featured in: When the Streetlights Come On

WINSEE Reflective LED Dog Harness

A no-pull harness with built-in LED lights and reflective fabric, combining a secure fit with nighttime visibility. The gentle snugness can also help comfort anxious walkers.

Featured in: When the Streetlights Come On

Earth Rated Dog Wipes

Gentle, hypoallergenic wipes that have become our go-to for cleaning paws and bellies after walks, especially during allergy season. Unscented and thick enough for a proper wipe-down.

Featured in: The Scratchy Season

Nina Ottosson Dog Hide N’ Slide by Outward Hound

A sliding puzzle toy with flippers and hidden compartments that keeps dogs thinking and engaged. The difficulty adjusts easily, making it a great fit for beginners and seasoned problem-solvers alike.

Featured in: Rainy Day Indoor Enrichment

LickiMat Buddy (X-Large)

A textured lick mat that turns a thin layer of peanut butter or yogurt into a calming, endorphin-releasing activity. Freezing it beforehand makes it last even longer on restless afternoons.

Featured in: Rainy Day Indoor Enrichment

ThunderShirt Classic Calming Vest

A gentle, drug-free way to help ease storm anxiety. The snug fit applies steady pressure that many dogs find deeply soothing during thunderstorms and fireworks.

Featured in: When the Sky Gets Loud

Yogasleep Pawzz White Noise Machine

Designed specifically for pets, this sound machine offers six natural sounds to help mask thunder and create a calmer environment. Simple to set up and leave running in your dog’s safe space.

Featured in: When the Sky Gets Loud

ThunderBites Hemp Calming Chews

Calming treats with hemp, chamomile, and L-Tryptophan that can help take the edge off storm anxiety. Best given about 30 minutes before a storm for the most noticeable effect.

Featured in: When the Sky Gets Loud

Maxpower Planet Pet Grooming Rake

A double-sided undercoat rake that tackles tangles on one side and thins loose fur on the other. Gentle enough that our dogs lean into it during brushing sessions.

Featured in: Spring Shedding Season

Thunderpaws 2-in-1 Deshedding Brush and Dematting Rake

A versatile grooming tool designed for medium to large breeds with double coats. Works well for dogs who need a little extra help during peak shedding weeks.

Featured in: Spring Shedding Season

Omega 3 Fish Oil Soft Chews for Dogs

A daily omega fatty acid supplement that supports coat health from the inside out. We noticed softer fur and more even shedding within a few weeks of adding these to the routine.

Featured in: Spring Shedding Season

Dremel 7350-PET 4V Pet Nail Grinder

A quiet, rechargeable nail grinder that files nails gradually instead of clipping. Runs gently enough for anxious dogs and makes it much harder to hit the quick.

Featured in: One Paw at a Time

HMEEN Dog Nail Scratch Board

An adjustable scratch board with a built-in treat box that lets dogs file their own nails through natural scratching. A wonderful hands-free option for dogs who resist paw handling.

Featured in: One Paw at a Time

Azyh Lick Mat (2-Pack)

A silicone lick mat with strong suction cups that sticks to tile, glass, or any smooth surface. Smear with peanut butter to keep your dog happily distracted during nail trims and grooming.

Featured in: One Paw at a Time

PetSafe Easy Walk Harness

A front-clip harness that gently redirects pulling dogs back toward you rather than putting pressure on the throat. Simple to fit and easy to put on, it’s one of the most practical tools for walks with a reactive dog.

Featured in: Why Spring Walks Can Feel Like Starting Over

Dexas MudBuster Portable Dog Paw Cleaner

Cleans muddy paws in seconds after spring walks. Fill with warm water, insert the paw, give it a gentle twist, and done. Soft silicone bristles reach between the toes without fuss.

Featured in: Worn Paws, Warmer Days

Musher’s Secret Dog Paw Wax

A food-safe paw wax made from natural waxes and oils that soothes dry, cracked pads after a long winter. Absorbs cleanly without leaving floors greasy, and safe if your dog licks it.

Featured in: Worn Paws, Warmer Days

Seresto Flea and Tick Collar for Dogs

A long-lasting, vet-recommended collar that provides up to eight months of continuous flea and tick protection. Odorless and water-resistant, it fits naturally into any daily routine without monthly reapplication.

Featured in: As the Season Warms

Wondercide Flea, Tick and Mosquito Spray

A plant-based spray using cedar and lemongrass essential oils. A gentle option for owners who prefer a more natural layer of protection, applied before outdoor walks or time in the yard.

Featured in: As the Season Warms

eTradewinds Tick Remover Tool Kit

A stainless steel tick removal kit with tweezers and a tick identifier card. Compact enough to keep by the door, and genuinely useful after walks in wooded or grassy areas where ticks are common.

Featured in: As the Season Warms

ThunderEase Dog Calming Pheromone Diffuser

A pheromone-based diffuser that mimics the calming signals nursing mothers produce. Helpful for dogs with mild to moderate separation anxiety as part of a broader routine.

Featured in: When Leaving Feels Hardest: Gentle Steps for Dogs With Separation Anxiety

MeiLiMiYu Dog Cooling Mat

A pressure-activated ice silk mat that draws heat away from your dog without water or electricity. Machine washable and portable, it makes a practical cool-down spot on warm afternoons. Size up for larger breeds.

Featured in: When the Pavement Gets Hot

SÄKER Portable Dog Water Bottle

A compact water bottle with a collapsible bowl built into the lid, so your dog always has clean water on summer walks. Leak-proof and easy to use one-handed.

Featured in: When the Pavement Gets Hot

Veken Stainless Steel Cat Water Fountain

Easy-to-clean stainless steel fountain with multi-stage filtration that keeps water fresh. The gentle stream draws in even reluctant drinkers.

Featured in: Cat Hydration Guide

Catit PIXI Drinking Fountain

Multiple flow settings from gentle bubble to steady stream let you find the style your cat prefers. Compact, quiet, and inviting for curious paws.

Featured in: Cat Hydration Guide

Kopmath Raised Slow Feeder Cat Bowl

A ceramic elevated bowl with a gentle maze pattern that encourages slower, more mindful eating. The raised design is easier on the neck, and it works beautifully for both wet and dry food.

Featured in: Combo Feeding Your Cat

DOOOB Ceramic Cat Water Fountain

A quiet, ceramic water fountain with a gentle continuous flow that draws cats to drink more. The ceramic material is easy to clean and naturally resists bacteria buildup.

Featured in: Combo Feeding Your Cat

SmartCat Ultimate Scratching Post

A tall, sturdy sisal post that lets cats get a full vertical stretch without wobbling. The wide base keeps it stable even for enthusiastic scratchers, and it has been a couch-saver in our home.

Featured in: Scratch That

SIDAZON Reversible Cat Scratching Board (2-Pack)

An affordable corrugated cardboard scratcher that is reversible for double the life. Comes with catnip to attract curious paws, and fits nicely beside furniture for easy redirection.

Featured in: Scratch That

PawHut Catio Outdoor Cat Enclosure

A sturdy wooden outdoor enclosure with a weather-resistant roof, scratching posts, and resting boxes. A lovely way to give indoor cats safe access to fresh air and sunshine.

Featured in: A Little Piece of Outside

Hertzko Self Cleaning Slicker Brush

A gentle slicker brush with retractable bristles that makes removing loose fur simple and comfortable for sensitive cats.

Featured in: The Great Fur Migration: Spring Shedding Season

Pet Grooming Glove

A soft grooming mitt that feels like petting, perfect for brush-shy cats during shedding season.

Featured in: The Great Fur Migration: Spring Shedding Season

Omegease Fish Oil

A pure, unflavored omega-3 supplement that supports healthy skin and a fuller coat, easy to mix into wet food.

Featured in: The Great Fur Migration: Spring Shedding Season

GoCat Da Bird Rod and Feather Cat Toy

A handmade feather wand toy that spins and flutters like a real bird in flight. It is wonderful for pre-bedtime play sessions that help channel your cat’s natural hunting instincts.

Featured in: The Midnight Sprint

ALL FOR PAWS Interactive Cat Puzzle Feeder

A treat-dispensing maze that lets your cat work for their evening snack, adding a layer of mental stimulation that can help settle them before bedtime.

Featured in: The Midnight Sprint

PETLIBRO Automatic Cat Feeder 3L

A programmable feeder with portion control and voice recording. Setting it to dispense an early morning meal can help reduce those dawn wake-up calls from hungry cats.

Featured in: The Midnight Sprint

Feliway Classic 30 Day Starter Kit

A plug-in pheromone diffuser that helps cats feel calmer during stressful transitions, like welcoming a new kitten into the home. We noticed a difference within the first week.

Featured in: Helping Your Cat Welcome a Kitten This Spring, A Quiet Language: Learning to Read Your Cat’s Body Signals

IRIS USA Top Entry Cat Litter Box

An enclosed litter box with a top-entry lid that keeps litter contained and works nicely in smaller spaces, like a kitten’s sanctuary room during introductions.

Featured in: Helping Your Cat Welcome a Kitten This Spring

MeoHui Retractable Cat Feather Wand Toy

A lightweight wand toy with interchangeable feather attachments, perfect for parallel play sessions when helping two cats get comfortable in the same room.

Featured in: Helping Your Cat Welcome a Kitten This Spring

earthbath Hypo-Allergenic Cat Wipes

Plant-based, fragrance-free wipes that gently lift pollen, dander, and dust from a cat’s coat and paws without the stress of a full bath. Safe for daily use on sensitive skin.

Featured in: Pollen and Paws: Seasonal Allergies in Cats

Shark Clean Sense HP102PET Air Purifier

A compact HEPA air purifier designed for pet households, sized for bedrooms and small living rooms. Quietly pulls pet dander, dust, and pollen out of the air during allergy season.

Featured in: Pollen and Paws: Seasonal Allergies in Cats

Nutramax Welactin Omega-3 for Cats

A liquid omega-3 supplement that pours right onto food, supporting skin, coat, and overall calm from the inside. Gentle enough for daily use once your vet gives the okay.

Featured in: Pollen and Paws: Seasonal Allergies in Cats

DELOMO Pet Grooming Gloves

Soft silicone grooming gloves that feel more like a petting session than a brushing session. Lifts loose hair, dander, and pollen off the coat with almost no fuss.

Featured in: Pollen and Paws: Seasonal Allergies in Cats

Cat Window Perch with Bird Feeder

A two-in-one window perch that includes a small bird feeder compartment on the outside of the glass, so birds come right to the spot your cat is watching from. Strong four-point suction cups hold well even for enthusiastic jumpers.

Featured in: Front Row Seats to Spring

Nature’s Hangout Window Bird Feeder

A reliable clear acrylic feeder that mounts directly to the outside of the window with strong suction cups, letting birds feed at eye level just inches from your cat. Holds enough seed to go several days between refills and drains well after rain.

Featured in: Front Row Seats to Spring

K&H Coolin’ Pet Pad

A pressure-activated, self-cooling mat that stays refreshingly cool without water or electricity. Cats gravitate to it naturally in warm weather, and it folds flat for easy storage or travel.

Featured in: Staying Chill: Keeping Your Cat Cool This Summer

PETTEN Glass Cat Water Fountain

An ultra-quiet, glass-bodied circulating fountain with built-in filtration. No plastic taste, easy to clean, and the flowing water encourages cats to drink more, especially in summer.

Featured in: Staying Chill: Keeping Your Cat Cool This Summer

Hertzko Self Cleaning Slicker Brush

Fine angled bristles reach the undercoat without scratching the skin. The retractable feature clears collected fur with one press, making daily brushing during spring shedding easy to keep up with.

Nutri-Vet Hairball Paw Gel

Salmon-flavored gel that many cats take right from the tube. A small amount two or three times per week during peak spring shedding helps fur move through the digestive tract instead of coming back up.

PetAg Hairball Solution Gel (2-Pack)

A two-pack value option for the extended spring shedding season. Many cats accept it readily, and having the larger supply makes it easy to stay consistent through the weeks when it matters most.

beeNbkks Window Cat Catio

A compact wooden window box that mounts directly to a single-hung window, giving indoor cats a small but real taste of fresh air, natural sounds, and outdoor scents. Metal mesh keeps insects out, and the expandable design means it can grow with your cat’s enthusiasm.

Featured in: From Windowsill to the World: A Gentle Introduction to Catios

INTURN Catio Compact Kit

A versatile freestanding enclosure that works both indoors and outdoors, with multiple entrances that encourage movement and exploration. It folds flat for off-season storage, making it a practical choice for cat owners who want flexibility alongside enrichment.

Featured in: From Windowsill to the World: A Gentle Introduction to Catios

Wooden Walk-In Catio Enclosure

A full walk-in outdoor structure with five climbing platforms, a resting den, a scratching post, and a UV-protection waterproof roof. Built for households with multiple cats or owners ready to commit to a permanent outdoor room their cats will genuinely live in.

Featured in: From Windowsill to the World: A Gentle Introduction to Catios

Catit PIXI Drinking Fountain

A stainless steel circulating fountain with a triple filtration system and multiple flow modes. The wide drinking surface is gentle on whiskers, and the quiet motor makes it easy to place anywhere your cat likes to wander.

Featured in: Full Bowl, Thirsty Cat

PetSafe Drinkwell Platinum Fountain

Holds 168 ounces of filtered water with a free-falling stream that appeals to cats who love the tap. A reliable choice for multi-cat households or anyone who prefers less frequent refills.

Featured in: Full Bowl, Thirsty Cat

BN-LINK Mechanical Timer

Simple, reliable outlet timer that keeps aquarium lights on a consistent schedule. One of the easiest ways to prevent algae blooms.

Featured in: Algae Bloom Guide, Setting the Mood

NICREW Aquarium Light Timer and Dimmer

Programmable controller that simulates sunrise and sunset, creating a stable light environment that discourages algae growth.

Featured in: Algae Bloom Guide

NICREW ClassicLED Gen 2 Aquarium Light

A beginner-friendly LED light with adjustable brightness, built-in dual-channel timer, and daylight and moonlight modes. Fits a range of tank sizes and makes finding the right light balance much easier.

Featured in: Setting the Mood

Inkbird ITC-308S Aquarium Temperature Controller

A dual-stage temperature controller with a submersible probe that acts as a safety net for your tank. It powers your heater on when things cool and can trigger a fan when temperatures climb too high.

Featured in: Keeping Things Steady

PINVNBY Natural Driftwood

A set of natural driftwood branches that create gentle hiding spots and break up open space, helping shy or newly added fish feel secure enough to explore.

Featured in: The Quiet Adjustment

Seachem StressGuard

A gentle slime coat protector that helps reduce the stress of transport and acclimation, quietly supporting new fish as they settle into their home.

Featured in: The Quiet Adjustment

3D Aquatic Solutions Snail Trap

A simple, chemical-free way to manage pest snails. Drop it in with a bit of food as bait, and by morning it will have gathered a surprising number of hitchhikers for easy removal.

Featured in: Those Tiny Hitchhikers

ISTA Snail Trap with Bait

Comes with its own bait included, which makes it a convenient option if you are just starting to manage a snail population. Quiet, effective, and safe for fish and shrimp.

Featured in: Those Tiny Hitchhikers

Dannisly Glass Feeding Dish

A small, clear glass dish that sits on the substrate and keeps fish food contained to one spot. Helps prevent overfeeding by making uneaten food easy to see and remove.

Featured in: Those Tiny Hitchhikers

API Stress Coat Water Conditioner

A gentle tap water conditioner with aloe vera that soothes the slime coat, especially during stressful stretches like fin damage or tank moves.

Featured in: Betta Fin Rot or Fin Biting

SunGrow Catappa Indian Almond Leaves

Natural dried leaves that tint tank water a soft tea color, gently lower pH, and release mild antibacterial tannins that many bettas seem to settle into quickly.

Featured in: Betta Fin Rot or Fin Biting

Zoo Med Betta Bed Leaf Hammock

A simple suction-cup leaf that gives bettas a resting place near the surface where they love to linger between patrols.

Featured in: Betta Fin Rot or Fin Biting

UreverFins Soft Silk Aquarium Plants (10 Pack)

Soft-leafed silk plants that are gentle on long, delicate betta fins, giving shy fish safe places to rest and hide without the tears sharper decorations can cause.

Featured in: Betta Fin Rot or Fin Biting

EHEIM Everyday Automatic Fish Feeder

A reliable automatic feeder that dispenses the same measured portion every time, taking the guesswork out of feeding schedules and helping prevent the common habit of overfeeding.

Featured in: When More Feels Like Love (Overfeeding Guide)

TetraMin Nutritionally Balanced Tropical Flakes

A nutritionally complete flake food formulated to give fish what they need in smaller portions, with a clear-water formula that breaks down cleanly and leaves less residue in the tank.

Featured in: When More Feels Like Love (Overfeeding Guide)

SubstrateSource Java Fern (Bare Root)

An epiphytic plant that attaches to driftwood or rock and thrives in low light with no CO2 needed. One of the most forgiving plants in the freshwater hobby.

Featured in: Green and Gentle: The Live Aquarium Plants Every Beginner Should Try

SubstrateSource Anubias Nana (Potted)

Practically indestructible, with thick waxy leaves that resist algae and tolerate a wide range of water conditions. Grows slowly and beautifully with almost no maintenance.

Featured in: Green and Gentle: The Live Aquarium Plants Every Beginner Should Try

Seachem Flourish Comprehensive (250 mL)

A gentle liquid fertilizer that supplies trace elements and micronutrients to planted tanks. Safe for shrimp and invertebrates, and a small dose goes a surprisingly long way.

Featured in: Green and Gentle: The Live Aquarium Plants Every Beginner Should Try

FL!PPER Flipper Nano Magnetic Glass Cleaner

A two-sided magnetic scraper that cleans algae from the inside of the glass while you control it from outside. The scrubbing pad handles soft buildup and the blade side tackles stubborn green spot algae without scratching.

Featured in: Understanding Algae in Your Aquarium

Seachem Flourish Excel (500 ml)

A bioavailable liquid carbon source that doubles as a gentle algae treatment. Applied directly to hair algae or black beard algae with a syringe during water changes, it helps break down stubborn patches over a week or two of patient use.

Featured in: Understanding Algae in Your Aquarium

API Quick Start (16 oz)

A bottled concentrate of nitrifying bacteria that seeds a new tank quickly and shortens the cycling process. Add it when filling a new aquarium and it gives the beneficial bacteria colony a real head start.

Featured in: Before the Fish Come Home

AQUASMITH Aquarium Chiller Fan

A quiet, clip-on cooling fan that blows across the water surface to lower tank temperature by 3 to 7 degrees. Auto start/stop based on a target temperature you set, with three speed modes. Helpful in summer when placement and lighting adjustments are not enough to keep things comfortable.

Featured in: Too Hot for Comfort: How to Keep Your Fish Tank Cool When Summer Arrives

PAIZOO Digital Aquarium Thermometer

A stick-on digital thermometer with an internal probe that reads actual water temperature rather than just the glass surface. The LED display refreshes every five seconds and gives an accurate, easy-to-check reading at a glance. A simple tool that makes summer temperature monitoring much less guesswork.

Featured in: Too Hot for Comfort: How to Keep Your Fish Tank Cool When Summer Arrives

AQUANEAT Aquarium Bio Sponge Filter

A gentle, air-driven sponge filter that keeps the water clean without putting small shrimp or newly hatched shrimplets at risk. The sponge surface also becomes a natural grazing spot they enjoy.

Featured in: Little Red Lives: Cherry Shrimp in a Planted Tank

Aquatic Arts Shrimp Food Pellets

Sinking pellets formulated specifically for freshwater shrimp, with the calcium and minerals that support healthy molting and colony growth. A small pinch a few times a week goes a long way.

Featured in: Little Red Lives: Cherry Shrimp in a Planted Tank